At CES 2019, IAV, a German automotive engineering firm, presented the side-window entertainment showcase. In this demo, you can see users interact with the side-window of a car. A camera records the view out of the window, another camera tracks the passenger’s focus, and a transparent OLED display overlaid on top of the window both shows the passenger interesting location-sensitive content as well as interacts with them. Below, please see a demo video and/or read the article (in German). The first version of the software was developed by students of TU Berlin in a 2017/18 AMOS Project.