Dirk Riehle's Industry and Research Publications

From a student business plan

In PROD, my course on software product management, students can choose to develop a business plan for a software product. Not all of my students seem to take this as serious as I wished. Here is the opening sentence of the exec summary from one of the teams:

With a total loss of 388,987.50 Euros in the period of 2017 to 2019, we will increase profit by 2,123,121 Euros and the customer base by 1392% […] Break even will be reached by mid 2018.

Reminds me off the bubble days: “We will make 80 cents for one dollar spent and will be profitable in no time!”

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