Dirk Riehle's Industry and Research Publications

Category: 2.7 Product Management

  • The Importance of Product Management

    The Importance of Product Management

    Another role or function that is often confusing to Germany high-tech companies is product management. Startups tend to get it right these days, but large organizations often remain unfazed by a lack of strong product management. A product manager is responsible for defining the product innovation and associated business plan (strategic product management) as well…

  • User experience design in software product lines [HICSS 2019]

    User experience design in software product lines [HICSS 2019]

    Abstract: User experience design is an important part of software product development, and yet software product line engineering has largely ignored this topic. This paper presents a set of industry best practices for user experience design in software product lines. We conducted multiple-case case study research using two different product lines within the multinational company…

  • The challenge of product management in commercial open source

    The challenge of product management in commercial open source

    Open source is a viable business strategy for software vendors to disrupt existing markets and conquer new ones. Just why is it easy in some markets and hard in others? I argue that you need to cut the product in such a way that there is a clear separation between what a never-paying community-user wants…