A Twitter Best Practice

There are many best practices of using Twitter for organizations. Here is one; I may post others in loose order as I have good examples at hand.

I was attending IBM’s NPUC:09. Like many, my first reaction when I’m unhappy these days is to tweet about it.

dirkriehle: Almaden is a great location, on top of a hill, but cell coverage fails and visitor wireless does not sustain livestreaming the speaker #npuc

Note the use of the event tag #npuc. It was being monitored by an IBM PR person, who I had never met and who I didn’t know. She responded promptly:

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Summary and Translation of Microblogging Can Enhance Productivity Interview

Courtesy of SAP, here an English-language summary translation of the interview with Oliver Günther on micro-blogging and productivity.

Originally: “Das Microblogging kann die Produktivität durchaus steigern.” Computer Zeitung, June 15, 2009.

The integration of micro-blogging in corporations makes sense, concludes a project by SAP Research in Palo Alto and the Institute for Business Informatics at the Humboldt University in Berlin. In an interview, professor Oliver Günther says that a majority of the focus group that was interviewed in Silicon Valley regard micro-blogging as a collaboration tool that potentially enhances productivity. High potential is seen in the interaction between company and client, in advertising, public relations, and informal communications within a team. Possible applications could be in creative processes or just in the exchange of hints in the service team. Micro-blogging can substitute communication by e-mail or instant-messenger putting it on the micro-blogging platform which is an easy to use tool with broad distribution. However, micro-blogging is not regarded as suitable for every business or every department. It very much depends on the corporate culture: communicative corporate cultures such as in IT would profit. Conservative cultures such as in banking would have problems with integrating this communication channel into their culture. The same applies to the enhancement of productivity. In some cases it will lead to it, in others, micro-blogging only distracts. The communication channel exists and employees and clients expect management to address the right usage of it. Not just addressing and implementing the tool is necessary for making it a success but also management actively participating in it. Last but not least, the clarification of data privacy issues is of paramount importance for the acceptance of micro-blogging in a company.

Full article in German.

Micro-Blogging in the Enterprise Can Improve Productivity

Oliver Günther, a co-author of our micro-blogging in the enterprise study and a Professor at prestigious Humboldt University (of Berlin, Germany), was interviewed by the German tech weekly “Computer Zeitung” on the subject matter. He re-iterated our main point that micro-blogging can improve productivity in enterprises (but also that more work needs to be done). Please see for yourself:

If you’d like to know more you can meet me at the 2009 Theseus Symposium in Berlin, Germany, on June 30th this year, where I will be presenting our work on micro-blogging.

Modeling Micro-Blogging Adoption in the Enterprise

Abstract: Despite a broad range of collaboration tools already available, enterprises continue to look for ways to improve internal and external communication. Micro-blogging is such a new communication channel with some considerable potential to improve intra-firm transparency and knowledge sharing. However, the adoption of such social software presents certain challenges to enterprises. Based on the results of four focus group sessions, we identified several new constructs to play an important role in the micro-blogging adoption decision. Examples include privacy concerns, communication benefits, perceptions regarding signal-to-noise ratio, as well codification effort. Integrating these findings with common views on technology acceptance, we formulate a model to predict the adoption of a micro-blogging system in the workspace. Our findings serve as an important guideline for managers seeking to realize the potential of micro-blogging in their company.

Reference: Oliver Günther, Hanna Krasnova, Dirk Riehle, Valentin Schöndienst. “Modeling Micro-Blogging Adoption in the Enterprise.” In Proceedings of the Fifteenth Americas Conference on Information Systems (AMCIS 2009). AIS Electronic Library, 2009. Paper 544.

Available as a PDF file.

Micro-Blogging in the Enterprise: Focus Groups Evaluation Results

A couple of weeks ago, Oliver Günther and I reported about the results of the Micro-Blogging in the Enterprise Focus Groups we had undertaken in December 2008. The report was an internal talk at SAP Labs LLC in Palo Alto and drew a record audience. I’m glad to report that we can publish the slides for this talk. Mark Finnern had previously blogged about it. If you are interested in this work, a more comprehensive presentation can be found in our upcoming AMCIS paper on micro-blogging adoption in the enterprise.

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